The guide to getting from starting up to scaling up.
You don’t know if your startup idea is any good.
You’ve asked friends, and done your research, but that’s no guarantee. You don’t want to waste a year of your life working on something that no one actually wants.
Business school is expensive.
An MBA is really expensive, and takes two years. When you finally graduate, you’ll have to go work at someone else’s company for 2 more years to pay off all your student loans – and you don’t even know if it’ll really help you get started.
An MBA might not even teach you the skills you need to work at an early-stage company, much less start your own.
You’re not made of money, and you can’t raise it until you show some traction.
The old way of thinking about entrepreneurship was to raise a bunch of money, build a product, and see if people liked it. The Lean Startup turned that on it’s head by teaching entrepreneurs to validate the market for their product before spending the money to build it. Just because you understand that in theory doesn’t mean it’s actually easy to do!
You’re not alone. We can help.
Thousands of entrepreneurs struggle with overcoming the first hurdle: just getting started. You don’t need investors or co-founders. You can make significant progress from day one, but it can require rethinking your approach.
A Better Way To Startup
I’ve been teaching an approach to innovation and entrepreneurship based on the lean startup for the last five years, and A Better Way to Startup is the culmination of helping hundreds of entrepreneurs like you find path from first steps to successful business.
I’ve included the most valuable tips and tools I’ve discovered that actually help founders apply theories to reality and make progress on building their business while systematically removing risk.
This concise book will teach you what you need to get your startup started up:
- How to test your business idea without spending a fortune
- How to manage the 3 biggest risks to your startup
- How the lean startup approach can save you time and money
- How to set your minimum success criteria for lean experiments
- How to pick a customer segment
- How to understand how your customers think about their problem
- What to look for in early adopters
- How to find customers to interview
- How to start serving your customers without writing a line of code
- and How to know when you’ve validated enough and it’s time to start building
Do you offer a guarantee?
If you’re not happy, I’m not happy. 100% money-back guarantee. Easy as cake.
What is your refund policy
See above. All you need to do is ask. (We can’t read your mind!)
What file type is the video offered in?
The video is provided in MP4 format with H.264 encoding. It plays easily on most modern systems (Windows, Mac, or Linux) and mobile devices (Android or iOS). If, for some reason, your device does not support this format, let us know and we’ll do our best to encode a version that works just for you.
What is the skill-level expectation for this course?
This course is intended as a true introduction. You don’t need any background or skills to take advantage of it.
What’s in the Startup Crash Course?
Got another question?
Email me directly and I’ll get you an answer ASAP.