Table of Contents
Before You Start
- A startup is an organization formed to search for (not execute) a repeatable and scalable business model – http://bit.ly/f5qcGv
- So you want to do a startup, eh? – http://slidesha.re/iQrovv
- 5 things you should know before starting a company – http://bit.ly/ql9xcj
On Founders
- How Great Entrepreneurs Think – http://bit.ly/fbewnn (Hint: Effectual Reasoning)
- How Running A Business Changes The Way You Think – http://bit.ly/qVzb8W
- The Anatomy of an Entrepreneur: 47% of successful entrepreneurs have at least a Master’s degree – http://t.co/kj4WICE
- 5 Surprising Traits Of Successful Entrepreneurs – http://huff.to/nuHzPu
- What’s The Most Difficult CEO Skill? Managing Your Own Psychology – http://tcrn.ch/gOxnNf
- 13 Things You Must Do Every Week As A Startup CEO – http://bit.ly/gLuaCK
- Before product-market fit, find passion-market fit – http://bit.ly/qvczRJ
- “The notion that working longer hours is correlated to better business results is a pernicious social pathology” – http://bit.ly/peikcO
Just for Non-Technical Founders
- Tips For Getting Started For The Non-Technical Web Entrepreneur – http://bit.ly/juR4ZG
- How to pull your weight as a non-technical co-founder – http://bit.ly/ne66h1
- Please, please, stop asking how to find a technical co-founder. “You don’t find a technical co-founder, you earn one.” – http://bit.ly/j9K54Z
Team
Starting the Team (Co-Founders)
- The Co-Founder Mythology – http://bit.ly/ksqNiA
- How to pick a co-founder – Venture Hacks – http://bit.ly/fwZddI
- 10 Questions to Ask Yourself Before Picking a Business Partner – http://bit.ly/pXfVxr
Building the Team
- The Best Resources on Hiring for Founders – http://bit.ly/jCikuW
- One of the best essays on recruiting a high performing team for your startup – http://bit.ly/fYcqj9
- What to look for in a UI designer – http://bit.ly/ecXnfM
- Hiring Developers: You’re Doing It Wrong – http://bit.ly/gbNFxs
- Why Engineers Distrust Business People – http://bit.ly/lS4rVk
- How Designers Want to be Contacted – http://bit.ly/p9dPQN
- Don’t Hire Senior People, Hire People Who Punch Above Their Weight Class – http://read.bi/ibVrw6
Keeping (and motivating) the Team
- Reminding your team “why?” can double productivity. Why does your organization exist? – http://bit.ly/fn4MYk
- Bored People Quit – http://bit.ly/ofhvwn
- Do it Without Titles – http://bit.ly/pNqAF3
- 5 Reasons Why Your Business Should Embrace The Virtual Office – http://bit.ly/oTBAJj
- Caring – http://bit.ly/mItMB6
- Three Signs You Have A Management Problem, And That Problem Might Be You – http://read.bi/eBBwxZ
- How to Build a Bootstrapping Culture – http://bit.ly/gNmzdL
Boards and Advisors
- It’s Time to Reinvent the Boardroom – http://bit.ly/pVShG9
- The Benefits Of The Perfect Independent Board Member – http://t.co/8P5juNX
- How to ask for help – http://bit.ly/kSx2gH
- Don’t hate on VCs; Generalizing is dangerous – http://awe.sm/5Ilib
Marketing
- 17 Mutable Suggestions For Naming A Startup – http://bit.ly/pfGuNZ
- The New Rules of Branding Your Business Online – http://bit.ly/egoqGS
- The 5 Minute Guide To Cheap Startup Advertising – http://bit.ly/ih8O24
- “My Friends” is Not a Market Segment – http://bit.ly/lT04Qy
- How Engineering-Based Marketing can “beat the stuffing” out of Traditional Marketing – http://bit.ly/pZD9cb
- Do Not Build Your Startup Messages for Your Grandmother – http://bit.ly/oYB01O
- Email Is (Still) Important And Here Is Why – http://bit.ly/q2oVOg
- When failure is cheap, why not give it a go? – http://bit.ly/gqLlBx
- The real reasons why startups go into stealth mode – http://bit.ly/gW3dsV
Social Media
- How to Use Social Networking Sites to Drive Business – http://bit.ly/eIoANf
- 5 Tips To Make Your Startup’s Twitter Account Stand Out – http://t.co/YUI03lc
- Why I Will Never, Ever Hire A “Social Media Expert” – http://read.bi/kwh0b3
- Gary Vaynerchuk: “99.5% of the people that walk around and say they are a social media expert or guru are clowns” – http://tcrn.ch/kctz9Q
Product
- How to start your startup in 4 steps – http://bit.ly/l4KuQZ
- Never say “no,” but rarely say “yes.” – http://awe.sm/5Iix1
- Personas: The Foundation of a Great User Experience from @uxmag – http://bit.ly/hivV32
- Crash Course: Design for Startups – http://bit.ly/g8Chci
- Business Objectives vs. User Experience – http://bit.ly/dYDnZk
- Good Software Takes Ten Years. Get Used To it – http://bit.ly/gavKUj
- Launch your site too soon – http://bit.ly/kyUsdX
Special Bonus: Equity and Funding
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This primer is not intended to be a comprehensive resource for those seeking investors but these articles should give you a starting point for exploring your options.
- Intro to Stock and Options for Startup Employees and Founders – http://bit.ly/U5Ro6z
- Where to Look for Different Amounts of Funding – http://bit.ly/lSsHfp
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