The recent surge in GenAI usage reminds me of the SaaS boom of the early 2000s. SaaS introduced a host of new tools; AI is doing the same today. In both cases, end users started to bypass traditional gatekeepers.
Early SaaS adoption taught us a lesson. Departments bought tools on their own, often without IT’s knowledge. A team might sign up for Basecamp to manage projects because they could just put in on a department credit card, creating a sort of “shadow IT.” That ad-hoc approach sparked innovation but also bred waste, security gaps, and duplication of effort. Companies soon learned to that if they wanted IT to be involved in choosing and deploying SaaS products, they had to move faster to keep up with users’ new expectations of speed and experience.
AI is following a similar path, with a twist. Many AI tools are “back office.” One person can use a model to draft a memo, sift data, or write code, and nobody else may notice. Unlike team-oriented SaaS apps, this solo use stays hidden.
Hidden use discourages sharing. A worker who doubles output with AI may keep quiet to look like a star. That secrecy blocks collective learning. Most folks struggle while a few reap the benefits.
Without a plan, staff go underground. They feed sensitive data into unvetted models, without the protections of enterprise accounts. Many companies hand out a generic chatbot but skip the training and don’t even consider function-specific tools like Cursor (for writing code) or Jasper (for marketing). Some employees will start to build internal clones of those tools because they don’t have access to the ones they really want to use.
We need comprehensive AI enablement. More than access, more than the shiniest household name model, and more than individual usage. A solid program should:
- Educate: Show employees and leaders what AI can do and how to use it well.
- Choose tools wisely: Select the right tools for the job-to-be-done. It’s not one-size fits all.
- Share knowledge: Promote open talk about wins, learnings, and best practices.
- Govern: Set rules that guard data, privacy, and ethics.
Without enablement, AI stays fragmented, results lag, and teams fall behind. As with SaaS, the winners will be the firms that embrace and empower their people. The field moves fast; only continuous learning backed by strong enablement will keep you ahead.